> Zuckerberg is fighting them so adamantly, for now, because he still views Facebook as his. He's doing it because he's new money. His children's children will

> Zuckerberg is fighting them so adamantly, for now, because he still views Facebook as his. He's doing it because he's new money. His children's children will be properly socialized to wield money and power without becoming a household name (personally—people might know your family name, from all the buildings it's on).