Except there are already anti-anti-adblockers out there like REEK which work very well. Their campaigns might escalate but so would the efforts of the adblocker

Except there are already anti-anti-adblockers out there like REEK which work very well. Their campaigns might escalate but so would the efforts of the adblockers and in a fight between an established tech player like Mozilla and even a very large old media conglomerate, I don't fancy the latters chances at winning that tech arms race especially with all the bad press their efforts would generate. This whole argument is largely invalided by the mere existence of Brave anyway. You could argue that their crypto based mode of monetisation is not the absence of rather the reimagining of ads but regardless of how you feel about crypto, it's definitely superior for the end user and offers effective monetisation that is optional.