I did a little dive on my own into the practices of BlueLabs and Cambridge Analytica just out of curiousity, and this kind of specific targeting seems to be the

I did a little dive on my own into the practices of BlueLabs and Cambridge Analytica just out of curiousity, and this kind of specific targeting seems to be the norm these days, as facilitated by outfits like Facebook and other data accumulators. Now, Trump is, like other politicians, a generally opportunisitic creature. I generally assume politicians either have no ideology at all (weathervanes), or have a quite flexible ideology that can change easily based on popular opinion. Not exactly straight shooters in other words. However, even if only 5% of the people who voted for Trump self-identified as 'white supremacists' - that's enough to put him in the winner's seat, isn't it? So his political affiliates and campaign managers could use Facebook's system to target that demographic with specific ads that would be disastrous with other demographics (Hispanic, Rust Belt, etc.). Now, the fact that they were willing to secretly woo this demographic is rather disturbing, I think. Of course Clinton's team could do the same thing; you could target, I don't know, trans activists with specific ads that would not fly with say, suburban wine moms or whatever. This is also creepy in my opinion. It's not that difficult of a concept to understand, is it?