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When Facebook’s ad network sells and places ads in front of a person because they are gay, pregnant, devout, or disabled, you don’t consider those to be “intima

When Facebook’s ad network sells and places ads in front of a person because they are gay, pregnant, devout, or disabled, you don’t consider those to be “intimate details of their lives”?

tosser0001 5y ago
That is a mischaracterization of what Facebook is doing. Facebook has a giant ontology of subjects. Based on their "stalking" of you, subjects in this ontology are connected to the user profile; i.e., the FB user's "interests". Ad buyers are buying access to the ontology, not the individual users. They're not given a list of users to sift through and choose the user. They choose the subjects and FB's ad network shows the ad to users with matching interests. For what it's worth there's at least a buffer there. You may still find this wrong, but the idea that they're providing "intimate details of their lives" oversells the argument against FB. BTW: you have to at least give FB credit for giving users access to the interests that are tied to their profiles. I periodically sweep through them so that I show 0 interests and subsequently never get any ads. Ad buyers are looking to target people; if you're not in the target audience you wont be shown an ad.
- clairity 5y ago
  because facebook meticulously tracks and categorizes us (the ontology), it’s possible to extricate personal data from facebook based simply on the ads you’re served. so fb still leaks data about you (to advertisers, researchers, governments, etc.) even if they don’t literally let people download the personal data. then there’s also the issue that the government can compel arbitrary disclosures secretly and without recourse.
Permit 5y ago
> you don’t consider those to be “intimate details of their lives”? I consider all of those to be intimate details of their lives. I cannot purchase that information from Facebook. What makes this more confusing and frustrating is that there are companies that do sell user data to Facebook. Not in the handwave-y, roundabout way people that OP describes, but in the standard "I give you $$$, you give me transaction data" way.

When Facebook’s ad network sells and places ads in front of a person because they are gay, pregnant, devout, or disabled, you don’t consider those to be “intimate details of their lives”?

tosser0001 5y ago

That is a mischaracterization of what Facebook is doing. Facebook has a giant ontology of subjects. Based on their "stalking" of you, subjects in this ontology are connected to the user profile; i.e., the FB user's "interests". Ad buyers are buying access to the ontology, not the individual users. They're not given a list of users to sift through and choose the user. They choose the subjects and FB's ad network shows the ad to users with matching interests. For what it's worth there's at least a buffer there. You may still find this wrong, but the idea that they're providing "intimate details of their lives" oversells the argument against FB. BTW: you have to at least give FB credit for giving users access to the interests that are tied to their profiles. I periodically sweep through them so that I show 0 interests and subsequently never get any ads. Ad buyers are looking to target people; if you're not in the target audience you wont be shown an ad.

clairity 5y ago
because facebook meticulously tracks and categorizes us (the ontology), it’s possible to extricate personal data from facebook based simply on the ads you’re served. so fb still leaks data about you (to advertisers, researchers, governments, etc.) even if they don’t literally let people download the personal data. then there’s also the issue that the government can compel arbitrary disclosures secretly and without recourse.

Permit 5y ago

> you don’t consider those to be “intimate details of their lives”? I consider all of those to be intimate details of their lives. I cannot purchase that information from Facebook. What makes this more confusing and frustrating is that there are companies that do sell user data to Facebook. Not in the handwave-y, roundabout way people that OP describes, but in the standard "I give you $$$, you give me transaction data" way.