They're way better at PR. The Gates and Ballmer Microsoft sort of adopted the Slashdot evil Borg image, whereas Nadella has managed to somehow make Microsoft se

They're way better at PR. The Gates and Ballmer Microsoft sort of adopted the Slashdot evil Borg image, whereas Nadella has managed to somehow make Microsoft seem soft and fuzzy to the people that used to despise them. Even though their behavior hasn't really changed. It's quite incredible.