The subtitling/dubbing process as described is an art. It also requires sizable chunk of time for considering the choices and tweaks, just as any creative writi

The subtitling/dubbing process as described is an art. It also requires sizable chunk of time for considering the choices and tweaks, just as any creative writing. If this art is also an income source, then the pay/time arithmetic becomes important. It would be nice, if production houses had these quality standards, as described, AND respective appreciation of these efforts (paywise too). Alas, more and more the human creative output in such field as subtitling is being replaced by AI output. This also distorts expectations about the effort needed to produce a quality output. Is it just cutting corners and "optimization" of the process? In my view it tells more about changing attitudes towards the language in general. Nuances and styles traded off for direct meaning, creative work overpowered by churn. I guess, now this field needs the enthusiasm and love as described more than ever. Ironically, the AI too needs that quality for training but it cares less about the time well-spent consuming the final product.