2 ms·
The opposite in fact. All costs should decline over time.
by mchusma 5y ago
The opposite in fact. All costs should decline over time.
- smoyer 5y agoWhen you fail to attract new customers but your shareholders continue to expect their holding's value to increase, a price increase will temporarily show gains on your balance sheet. The downside is that you've also provided additional impetuous for your customers to consider alternatives.