There's no free lunch - if you can't pay that much, you probably won't get the best people because they'll have better alternatives. Or you can try to compensa

There's no free lunch - if you can't pay that much, you probably won't get the best people because they'll have better alternatives. Or you can try to compensate for this by offering something else like attractive problem domain, company mission, tech stack, autonomy etc. But that approach very often turns into "come up with false platitudes to attract the most gullible developers out here".