The author's writing style rubs me the wrong way. His other post ("Why Obsessively Following Successful People Online is Dangerous") and this one share a weird

The author's writing style rubs me the wrong way. His other post ("Why Obsessively Following Successful People Online is Dangerous") and this one share a weird style in which the author feigns self-deprecation only to follow it with "but I've figured it all out and here are 3-5 bullet points that you should follow!" Examples: > A lot of people say to me: “Ivaylo! You are so smart. Your newsletter is full of insights. The books you summarize are so elegantly presented with so much attention and care. Your parents must be proud!” To this, I always respond: “Thanks! I was simply born amazingly gifted.” And then I wake up. I’m kidding, of course. To be honest. I consider myself pretty ordinary in terms of smartness. Actually, the word I’m looking for is average. But there is one quality that helps me fight through my natural stupidity – my unfair advantage sort to say – I’m curious. > So what’s the problem? It’s this: We spend more time consuming content instead of using the content we consume. And I’m not simply saying this because I think that I’m an omnipotent idol that knows everything. I’m saying this because I feel this way all the time myself. I get lost in the consuming stage – drowning in The Ambitions River – more often than I care to admit.