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That’s an extremely charitable assessment. Everybody knows what Netflix is already. There is little need for Netflix to market its service. They benefit from ma
by brokencode 5y ago
That’s an extremely charitable assessment. Everybody knows what Netflix is already. There is little need for Netflix to market its service. They benefit from marketing specific shows, but I really doubt they benefit from marketing the app itself.
And even if they did, 15% of their revenue for marketing? Forever? That is some amazingly expensive marketing.
Apple is extracting rent, plain and simple. If they truly cared to partner with Netflix and make them successful, they wouldn’t have launched their own competing product that they get to host on their App Store rent-free.
- fiddlerwoaroof 5y agoAnd iOS is Apple’s walled garden: if Netflix doesn’t like the membership fee, they can always give up the iOS user base.
- brokencode 5y agoSure, it’s Apple’s right to charge whatever extortionate fees they want on their platform. They just shouldn’t act surprised when governments around the world start hitting them with antitrust lawsuits and new regulations. Or how about this: maybe they could do the right thing even if they make less profit? Because they make limitless amounts of money as it is? Nah, that doesn’t sound right.. it’s better to keep on inviting the wrath of higher powers so that they can juice the earnings per share.