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Facebook and Zynga are pretty much symbiotic now so Zynga has serious leverage, but any chance Facebook will start locking up smaller developers with exclusive
by Hominem 15y ago
Facebook and Zynga are pretty much symbiotic now so Zynga has serious leverage, but any chance Facebook will start locking up smaller developers with exclusive deals?
- starwed 15y agoMy understanding is that they kind of do -- any game which allows in-game purchases must do so using facebook credits. You can set up a different "instance" of a game, but to allow interaction with the FB players, you have to tie it in to their currency. This means any emerging viral/social type game will be effectively locked in to facebook. (Those with clout, like Zynga, are able to negotiate better terms.)