To be fair, from the third email it's clear they meant for Netflix to be treated as everyone else (after they figured the rules for the program they mention), e

To be fair, from the third email it's clear they meant for Netflix to be treated as everyone else (after they figured the rules for the program they mention), eliminating this special treatment. In my personal belief, Cook would've won more by admitting they may have some exceptions, but actively try to get rid of those. It's arguable of course, but it the email he justifies it by end-user interests and he probably means it. That's just real-world realities - that exceptions happen even with the principled people, just because things are never white-and-black. Instead, he told a lie how they're holier than the Pope. Even if he believes in that and genuinely wants things to be that way, he surely knew it's not the reality. And I just wonder why. I don't have any knowledge how things work at those levels, but my very naive risk analysis is that if there's any serious investigation there are significant chances such lie would be uncovered, and legal and PR consequences of that would be harsher than admittance, especially with justifications.