4 ms·

I think it's more than that - if users are finding shows through the Apple TV search then Apple is able to promote their own shows and services in that search f

I think it's more than that - if users are finding shows through the Apple TV search then Apple is able to promote their own shows and services in that search functionality. Netflix wants people to use their app so they can push their own content and features. Similar to why Amazon doesn't like it when you Google for products and end up at Amazon, they would rather you just visit amazon.com and search from there so they can show you ads.

callalex 5y ago
The argument is more nuanced than that. For example if I tell my TV “Hey Siri, play Top Gear” it will show me an Amazon logo for a few seconds while the app starts and then the video plays. At no point in that interaction did Apple attempt or even have a chance to say “are you sure you don’t want to watch {other-car-show}”. This decision by Netflix is hurting consumers.