I agree 1080% about letting your customers easily contact you. That said, I think you completely missed why this terrible practice came about: 1) When dealing

I agree 1080% about letting your customers easily contact you. That said, I think you completely missed why this terrible practice came about: 1) When dealing with a lot of automated emails, you get a lot of automated responses like out-of-office messages and failure notices (I know others have mentioned this). 2) Many companies have a support process that doesn't take place in email, because email doesn't scale very well. So rather than just open up your inbox to thousands of junk messages and customer inquiries that you lose in the shuffle, I'd amend your call to action: Get rid of the no-reply. Set a reply-to that goes into your support ticket system (you have one, right?). Set up rules/filters to automatically get rid of the auto-cruft and route responses to different mailings to the right place. With that addition, I say: hear hear! Commit to listening to your customers and banish the reply-to! I know our team is going to after reading this.