As a reply to my own comment -- you can take it fwiw as someone in your exact position in this exact industry -- buy-in is the wrong way to look at it. I had a

As a reply to my own comment -- you can take it fwiw as someone in your exact position in this exact industry -- buy-in is the wrong way to look at it. I had also been thinking that way and got the same reaction from the marketplace when this was first proposed in 2014. Since then, working on point solutions which solve real problems for market actors has been the main strategy and that has worked really well. There are circumstances where cannabis companies must collaborate, but they aren't every circumstance. Adopting someone else's datamodel wholesale feels, to an innovative market player, like an abdication of their duty to understand their own product. So, instead of replacing things, we add now, and adopt and include specifications that "just work" or have become defacto standards.