So if you’re one of these software vendors, why should you invest in building non-differentiating capabilities? Why should you deprioritize other features to wr

So if you’re one of these software vendors, why should you invest in building non-differentiating capabilities? Why should you deprioritize other features to write this one? What are your support obligations? What leverage do you have when the format lags behind and custom extensions happen that break compatibility? Without a standard developed by an industry working group controlled jointly, it won’t happen. Otherwise you’re just making it easier for customers to avoid platform lock-in — the same lock-in that platform vendors are trying to encourage. Of course they want no part of this; I wouldn’t either. Even with a working group, it’s not clear that this technical problem is a business problem for the software vendors.