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Simple active user count doesn't really reflect "the truth" either. Take myself - I count as an active user, but since the lockdowns started, I've gone from us
by alistairSH 5y ago
Simple active user count doesn't really reflect "the truth" either. Take myself - I count as an active user, but since the lockdowns started, I've gone from using FB daily to barely using it weekly. I ignore my feed completely and only check FB for photos from my parents and some niche marketplace groups. Anecdotally, I know quite a few people whose usage pattern has followed a similar path. I'm sure FB can still monetize me, but not nearly as well as 18 months ago.
- micromacrofoot 5y ago> only check FB for photos from my parents and some niche marketplace groups that's all they need, you're still an active user no matter
- bko 5y agoTheir revenue per user has gone up considerably over the years. US revenue per user went from 39.63 in Q3 2020 to 53.56 in Q4 https://www.statista.com/statistics/251328/facebooks-average-revenue-per-user-by-region/ https://www.statista.com/statistics/251328/facebooks-average...