> But at least most people can just filter on one logo I doubt many people ever look at the logo. For ordinary people it's just USB and "this is a shitty cabbl

> But at least most people can just filter on one logo I doubt many people ever look at the logo. For ordinary people it's just USB and "this is a shitty cabble" if it doesn't work as they expect, geeks will look for a specs table on the page/box. The intention is obviously good and sort of addresses the problem but nowadays (even with Micro-B, not just C) I don't feel like I can trust any logo really. I have to read the specs, the comments, consider the brand reputation and buy the best cable I can find (which is a game of luck anyway) to minimize the chance it will surprise me unpleasantly.