I'm not surprised by Apple's collection of data, particularly that data which helps enable relatively seamless interoperation with other Apple devices. It basi

I'm not surprised by Apple's collection of data, particularly that data which helps enable relatively seamless interoperation with other Apple devices. It basically allows multiple Apple devices to seem tightly integrated, without the user having had to figure out how to integrate them. This is a positive thing for the user. But it obviously comes with a privacy cost. So the question is, what is the risk of Apple having this information? What else might they do with it? The answers to this question are probably very different for Google. And this is why I would trust Apple more than Google for data collection. Apple is more likely to use that information to make your hardware and software work better, and Google is more likely to (also) use that information to improve their myriad other systems - primarily ad targeting.