I had a bad experience once and so did some other people I know, based on using a service a couple of times and expecting something more efficient and high tech

I had a bad experience once and so did some other people I know, based on using a service a couple of times and expecting something more efficient and high tech than local truck rental. That doesn’t lead directly to “ripe for disruption.” U-Haul and its several large and numerous small competitors is already highly optimized. It’s just not optimized the way tech nerds think about optimizing. U-Haul is part of a larger company, Amerco. Compare their profits to a disruptor like Uber.