Indeed. And when it comes to something invisible like software, a company doesn't really need to implement real privacy in order to uphold a "privacy" moniker.

Indeed. And when it comes to something invisible like software, a company doesn't really need to implement real privacy in order to uphold a "privacy" moniker. It's a similar story with "security", as Zoom demonstrated somewhat recently. 99% of users have no way to actually check a smartphone to see "how private" it is, or "how secure" it is. And I imagine another large portion of users doesn't read tech news, and so they won't see these kinds of articles. So all Apple needs to do is put on a show about privacy, since that's what users actually see.