Sounds like an industry that needs regulation and public sector intervention. If you care and have a lot of money, you can pay for home health aids who will do

Sounds like an industry that needs regulation and public sector intervention. If you care and have a lot of money, you can pay for home health aids who will do an excellent job caring for your elderly relatives. The issues is that a good number of people just don't care and take an "out of sight out of mind" approach. A startup can't disrupt this, only regulations which protect elder rights can. Those who do care frequently can't afford it, but a startup can eliminate the costs of caring human interaction, which is the primary thing that elderly people today need more of. The government, however, could help pay for these costs by covering more elder care under Medicare.