To be fair, Apple has improved it's privacy story (at least with regards to noon-Apple entities. They stopped giving every app on your phone the same ID for ta

To be fair, Apple has improved it's privacy story (at least with regards to noon-Apple entities. They stopped giving every app on your phone the same ID for targeting/tracking (Android may follow, eventually). This pissed off Facebook since they can't use your account for targeting in your other apps. Safari has also led the way (at least as far as mainstream browsers are concerned) with ITP. It even has some ML-based bounce tracking protection. I haven't done any practical tests of that, but it should be a lot better than the disconnect.me lists used by other browsers -- when I compared the domains I got redirected through during normal browsing with the disconnect.me list, only 10% were even present (none of the 100+ "3 random word" domains were listed).