As a consumer, I don't care if it's part of their marketing or not. I just care that they do it. I have a friend who works at Patagonia, and it sounds like the

As a consumer, I don't care if it's part of their marketing or not. I just care that they do it. I have a friend who works at Patagonia, and it sounds like the employees at least are "true believers" in the causes they promote.