There's an excellent lecture by Malcolm Gladwell: "Choice, happiness and spaghetti sauce" that touches both on mustard (and spaghetti sauce), and of course the

There's an excellent lecture by Malcolm Gladwell: "Choice, happiness and spaghetti sauce" that touches both on mustard (and spaghetti sauce), and of course the topic of choice: https://www.ted.com/talks/malcolm_gladwell_choice_happiness_and_spaghetti_sauce?language=en https://www.ted.com/talks/malcolm_gladwell_choice_happiness_...