That's a good point. I'd guess that it's optimized more for investor/employee attention than the broader market. It's evocative of cool physics and "disruption"

That's a good point. I'd guess that it's optimized more for investor/employee attention than the broader market. It's evocative of cool physics and "disruption" instead of the blandly pleasant tone one takes to appeal to consumers. I wouldn't be surprised if they rebranded if/once they start offering flights.