That's what I thought as well. It seems the article attempts to keep closer to the financial options analogy, however, in talking about the figurative trader on

That's what I thought as well. It seems the article attempts to keep closer to the financial options analogy, however, in talking about the figurative trader on the other side of the table. I'm still not understanding that in the last part about conservative industry leaders, does that mean they are figuratively selling call options that those with more risk tolerance can buy on the cheap, and proceed to disrupt things? How does one go about buying in? Seeking entry into these institutions or otherwise compete with them? (Or if we really want to get pedantic, by betting against volatility, perhaps one is effectively long on a butterfly spread...)