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I will never understand why Boom chose such a terrible name. Of course it is a novelty to hear a sonic boom once or twice, but who wants to hear them repeatedl

I will never understand why Boom chose such a terrible name. Of course it is a novelty to hear a sonic boom once or twice, but who wants to hear them repeatedly? I imagine they will fly mostly overwater like Concorde, but why remind people on the ground of the most annoying thing that a supersonic flight does? Much worse, as safe and reliable as they can build and fly these airplanes, eventually there will be a flight that does not make it to a safe landing. When that happens, there will be a loud...

simonebrunozzi 5y ago
For me it's instead a really cool name.
golemotron 5y ago
SV edginess
rbanffy 5y ago
> I will never understand why Boom chose such a terrible name. It’ll be the core of countless jokes. I remember a TV series called “Fireball XL5” about a spaceship with that name and I always found it amusing someone would want to board something named like that.
- Sebb767 5y ago
  Spaceships always land as a fireball (atmospheric re-entry), so it's a fitting name IMO.
  - rbanffy 5y ago
    Only the real ones. When you have sci-fi rated engines, you can do a full propulsive reentry down to the landing area without the need for atmospheric braking.
jdavis703 5y ago
If powered flights were invented today it would have been banned for noise and safety concerns. Just look at how upset people in SF get about the once a year Fleet Week aerial demonstrations.
wutbrodo 5y ago
That's a good point. I'd guess that it's optimized more for investor/employee attention than the broader market. It's evocative of cool physics and "disruption" instead of the blandly pleasant tone one takes to appeal to consumers. I wouldn't be surprised if they rebranded if/once they start offering flights.