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Choice Architecture [pdf]
- jonahbenton 5y agoOld- 2011? See also work under the term "mechanism design."
- rootusrootus 5y agoAnother name for nudge. Thaler did a recent interview on Freakonomics that was fun to listen to.
- kgdinesh 5y agoCurently reading https://www.amazon.com/Nudge-Final-Richard-H-Thaler/dp/014313700X https://www.amazon.com/Nudge-Final-Richard-H-Thaler/dp/01431... as a result of listening to that podcast. who thought behavioural economics would be a fun to read?
- Jsbchsb 5y agoJust reading psychologists is boring. Someone needs to get writers, game designers, artists, priests, politicians, salesmen, public speakers, musicians all in a room to get choice arch right. These are the tradional master crafts of persuassion. Each individual domain has its tools honed over centuraies. When you nudge through speech, writing, visually, procedurally etc its all different routes because there are so many routes.