After you wrote > The same is true in deeply personal matters such as affairs of the heart, and confessions of moral confusion and even complicity in crimes.

After you wrote > The same is true in deeply personal matters such as affairs of the heart, and confessions of moral confusion and even complicity in crimes. what came to my mind is the conversation I had with someone who confessed they would rather tell their secrets to Amazon than their neighbor, because Amazon is more distant. What I didn't consider then is that distance is a proxy for strangeness in humans, and that's why such inversion may feel natural. We indeed know very little about the people in Amazon, but where it fails today is that megacorps and their constituents know (or can know) a lot more about us than the neighbour.