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It saves BMW money. You still have to pay more.
by baron816 5y ago
It saves BMW money. You still have to pay more.
- dylan604 5y agoI'm trying to think of a company that provides the customer an extra personalization service that did not charge more for it... I got nothing.
- akiselev 5y agoOff the top of my head: tailors embroider the clothing they make for customers and luxury clothing companies like Luis Vuitton engrave the customer's name or a message on products like wallets. IIRC even Apple used to engrave custom messages on some of their products for free.
- tinus_hn 5y agoApple still offers free engraving on selected products: https://www.apple.com/shop/engraving-and-gift-wrap https://www.apple.com/shop/engraving-and-gift-wrap
- SV_BubbleTime 5y agoAnd this still hurts secondary market sales, which may or may not be Apple’s plan, we’ll never know.
- culturestate 5y agoI would think that if they were really trying to check the secondary market, they’d allow engraving for iPhones. Surely that’s by far the one that cuts most deeply into the bottom line.
- tinus_hn 5y agoThat evil Apple with their evil free engraving schemes!
- sujinge9 5y agoCustom embroiders/engraves are basically a way to reduce the second hand market as fewer people want to buy a luxury product with someone else's name on it.