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If your product is B2B SaaS do you really need to put ads inside your app?

• ta1234567890 5y ago
  Of course not. In app purchases might make sense for someone that has an app once they already have a pretty good audience, but the issue is how to build that audience in the first place. I was wondering if the person I was replying to had any insights on that, given they were suggesting in app purchases as an alternative to Google/FB ads. Maybe they were suggesting in app purchases as an alternative to Google adsense? Which wouldn’t apply to my use case.