3 ms·

Others can see you.

• cratermoon 5y ago
  To the extent you mean "others will see your behavior and possibly emulate it as part of a social norm", you're correct. If a critical mass of bicyclists wears helmets, the social pressure to conform to helmet-wearing would result in higher rates. Conversely, saying, "I don't see anyone else wearing a helmet, why should I?" is also a consequence of social norms; norms can override rational risk/reward choices.