I don’t think there’s evidence that Apple collects more data than it needs to. But obviously the potential to collect substantial more is there. Even what Appl

I don’t think there’s evidence that Apple collects more data than it needs to. But obviously the potential to collect substantial more is there. Even what Apple does collect out of necessity (such as iTunes purchase history, Apple Pay transactions, Push Notifications (if the dev isn’t encrypting them) etc) would be incredibly valuable to advertisers.