3 ms·
Exactly what the marketers thought. The point I took from the article is that you have to factor in what you would have gotten for free.
by newshorts 5y ago
Exactly what the marketers thought.
The point I took from the article is that you have to factor in what you would have gotten for free.
- sangnoir 5y agoYou can stop advertising for a while and compare the outcome. Or take 2 similar markets and only advertise in one of them. Online tracking enables fine-grained analytics, there's little left to guessing - especially for small or medium businesses who do not (yet) have high brand familiarity.