> The future ... is in statistical analysis with properly controlled experiments. The future? No, statistical analysis was always at the core of advertising, f

> The future ... is in statistical analysis with properly controlled experiments. The future? No, statistical analysis was always at the core of advertising, from the moment statistics was invented. It's only recently in the last few years that people forgot this, and only because techies and programmers without statistics knowledge successfully "disrupted" the advertising industry. But internet advertising sucks balls compared to classical advertising forms, especially from the point of view of ROI to the client. So we will eventually "undisrupt" this mess and make internet advertising more like the classical forms. t. working in ad tech for the last 17 years.