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Guy Kawasaki has a great story here. As he tells it, customers surveyed about the Apple II said they wanted more memory, more color, and more expandability. Wha

Guy Kawasaki has a great story here. As he tells it, customers surveyed about the Apple II said they wanted more memory, more color, and more expandability. What Apple delivered with the Mac was less memory, no color, and no expandability. The point is that customer feedback is great for gathering ideas to evolve a product, but you'll never get customer surveys to suggest an outright revolution.

adii 15y ago
I've never heard that story before, but it sounds just about spot-on. Do you have a link to it perhaps?
- toddmorey 15y ago
  I believe it's in his book Rules For Revolutionaries. I remember it as audio of a speech he gave. I'll try to find that speech.