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Well, if we are talking about a recently formed company who (1) doesn't do any offline advertisment and (2) only does fully tracked online ads, you can calculat
by namanyayg 5y ago
Well, if we are talking about a recently formed company who (1) doesn't do any offline advertisment and (2) only does fully tracked online ads, you can calculate ROAS fully right? (The only exception would be word of mouth sales)
- auggierose 5y agoIt's a big exception; otherwise you are just assuming that the only way people can get to your product is through ads. But this is equivalent to assuming "incremental ROAS = ROAS". So you propose to solve the problem by ignoring it. ;-) PS: Of course that works if the difference is indeed small enough in your case so that it CAN be ignored.