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Bit that's only in copy… You can't stop them using it for targeting, and that's how part of the ad extortion market works - someone advertises against you bra

Bit that's only in copy… You can't stop them using it for targeting, and that's how part of the ad extortion market works - someone advertises against you brand as a keyword so now you have to advertise against it too… Google wins in revenue terms - it's also the source of scams e.g. people advertising against searches for free public services on say gov.uk, but charging for the same thing

gingerlime 5y ago
as luck would have it, my mum (nearly 70, but pretty good with technology) just fell for something like that. She wanted to book a Ryanair flight so googled for Ryanair. First result is an ad for some kind of a scummy reseller called esky. She ended up paying way more for the flight plus some extra unwanted stuff like insurance and online check-in… urgh.