5 ms·

If your brand is a registered trademark, you can have google stop your competitors from referencing it in search ad copy. https://support.google.com/adspolicy/

• youngtaff 5y ago
  Bit that's only in copy… You can't stop them using it for targeting, and that's how part of the ad extortion market works - someone advertises against you brand as a keyword so now you have to advertise against it too… Google wins in revenue terms - it's also the source of scams e.g. people advertising against searches for free public services on say gov.uk, but charging for the same thing
  • gingerlime 5y ago
    as luck would have it, my mum (nearly 70, but pretty good with technology) just fell for something like that. She wanted to book a Ryanair flight so googled for Ryanair. First result is an ad for some kind of a scummy reseller called esky. She ended up paying way more for the flight plus some extra unwanted stuff like insurance and online check-in… urgh.