4 ms·

Did anything change there? I remember Basecamp’s Jason Fried complaining about it[0] but I wasn’t aware of any policy changes that prevent someone from bidding

• WoahNoun 5y ago
  If your brand is a registered trademark, you can have google stop your competitors from referencing it in search ad copy. https://support.google.com/adspolicy/answer/6118?hl=en https://support.google.com/adspolicy/answer/6118?hl=en
  • youngtaff 5y ago
    Bit that's only in copy… You can't stop them using it for targeting, and that's how part of the ad extortion market works - someone advertises against you brand as a keyword so now you have to advertise against it too… Google wins in revenue terms - it's also the source of scams e.g. people advertising against searches for free public services on say gov.uk, but charging for the same thing
    • gingerlime 5y ago
      as luck would have it, my mum (nearly 70, but pretty good with technology) just fell for something like that. She wanted to book a Ryanair flight so googled for Ryanair. First result is an ad for some kind of a scummy reseller called esky. She ended up paying way more for the flight plus some extra unwanted stuff like insurance and online check-in… urgh.