Amazon spun off a search engine company: https://en.wikipedia.org/wiki/A9.com https://en.wikipedia.org/wiki/A9.com Initially I think they were exploring compe

Amazon spun off a search engine company: https://en.wikipedia.org/wiki/A9.com https://en.wikipedia.org/wiki/A9.com Initially I think they were exploring competing more directly with Google, and they definitely set up offices down in Palo Alto to try to siphon off talent. Google opened up offices up in Seattle at around the same time.