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We haven’t “solved” user hostility because the industry still relies on user data collection and tracking on a massive scale with default opt in rather than opt
by pm90 5y ago
We haven’t “solved” user hostility because the industry still relies on user data collection and tracking on a massive scale with default opt in rather than opt out. Consumers are spooked by that and the industry has (by and large) failed to convince them of the utility of targeted advertising.
It’s the original sin of online ads that nobody really wants to address. Because of that, we have a lot of rather shady players in the industry making the problem even worse.
- whimsicalism 5y agoI feel like there is a distinction between targeting ads based on the profile you've created on their site (say, Facebook) and targeting ads by tracking users all over the internet.
- pm90 5y agoAlmost every web property with a significant user base uses “identity resolution” to personalize ads. Without regulations forbidding organizations from doing this it’s not going to stop.