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Which metrics are you referring to? I can’t speak for ad agencies, but every company I’ve worked with to do advertising measured ROAS using customer attributio
by tofukid 5y ago
Which metrics are you referring to?
I can’t speak for ad agencies, but every company I’ve worked with to do advertising measured ROAS using customer attribution (which ad campaign brought which customer, and how much did that customer spend).
- cratermoon 5y ago> which ad campaign brought which customer And how do they determine that?