Note that these are forecasted metrics specifically for the USA. I wouldnt be surprised if they underestimate online ad spending - there may be a lot of $ goin

Note that these are forecasted metrics specifically for the USA. I wouldnt be surprised if they underestimate online ad spending - there may be a lot of $ going through channels and companies that are not included. It’s not like they have insight into revenue of all ad companies even within the US, right? How about sponsored YouTube/Instagram/TikTok/blogspam for example?