5 ms·
In 2020, newspaper, radio, and magazine ad spending was $85 billion compared to all online ad spending (which is far more targeted and thus more valuable) at ar
by sb057 5y ago
In 2020, newspaper, radio, and magazine ad spending was $85 billion compared to all online ad spending (which is far more targeted and thus more valuable) at around $500 billion. Television advertising was around $193 billion. Unless we're in a generalized advertising bubble, I'd say online advertising is still in healthy territory
https://www.marketingcharts.com/advertising-trends/spending-and-spenders-112297 https://www.marketingcharts.com/advertising-trends/spending-...
- 3np 5y agoNote that these are forecasted metrics specifically for the USA. I wouldnt be surprised if they underestimate online ad spending - there may be a lot of $ going through channels and companies that are not included. It’s not like they have insight into revenue of all ad companies even within the US, right? How about sponsored YouTube/Instagram/TikTok/blogspam for example?