Maybe if your business is simple and purchase cycle fast. For the majority of companies that’s not the case. There are other confounding factors, like the mar

Maybe if your business is simple and purchase cycle fast. For the majority of companies that’s not the case. There are other confounding factors, like the margin attached to that revenue. Sometimes understanding the actual profitability of a sale can take years. As others have said for big brands it can be incredibly hard to do real attribution.