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Guess we'll skip branding and awareness campaigns, ignore all post-view purchases, not use cross-device or cross-channel attribution, and not look at attributio
by klvino 5y ago
Guess we'll skip branding and awareness campaigns, ignore all post-view purchases, not use cross-device or cross-channel attribution, and not look at attribution of offline conversion/visitation activity.
If the only thing you do is Search and Email Blasts, the query string on your URL might work okay.
- namanyayg 5y agoThe query string method will not provide stats for the above point; but the newer methods e.g. using the FB pixel that tracks users based on the user's email/userid you create can accomplish much of that (only offline conversions are difficult, but there are still modern ways to match an offline customer with their past ad exposure e.g. if you get their email/phone on purchase...)