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I don't think you can build a new consumer facing business without advertising on facebook and google. A lot of the moden consumer internet was built by advert
by amusedcyclist 5y ago
I don't think you can build a new consumer facing business without advertising on facebook and google. A lot of the moden consumer internet was built by advertising on those platforms and diverting dollars away from brick and mortar. Some well known examples include Airbnb and all the kardashian family brands. Advertising metrics might be hard to measure for large well known companies, but for startups/ solo entrepreneurs the numbers tend to be much clearer.
- rossjudson 5y agoUltra-clear for small businesses, at times. I was once a partner in a shop, and there was that time that we had a account problem/billing error on the credit card, and all the advertising stopped for the better part of a month. Worst month ever. The whole article reads like something the author wishes was true, but that's predicated on the notion that everyone buying advertising is just stupid.
- Qi_ 5y agoDigital advertising is much more accessible for the small fish too. If a business has a Facebook presence, $10/day can get a campaign going, and scaling it up is trivial.