Probably the NYT article got a lot of views and obviously if that is the case you want to do a follow up. Same for other news outlets, they want to jump on the

Probably the NYT article got a lot of views and obviously if that is the case you want to do a follow up. Same for other news outlets, they want to jump on the train. All of the sudden OZY employees and former OZY employees get bombarded with messages from journalists on Linkedin, Twitter and Facebook. That's when people start to talk, and the story gets even bigger.